11/11/2022 0 Comments Pokemon xy theme songThe teams from Rave and 4Kids then auditioned a handful of session singers to handle the lead vocal, looking for someone who sounded young but not childish. Siegler and Loeffler wrote the lyrics and music together, then Siegler arranged and recorded the track himself, playing keyboards and bass and programming drums himself, bringing in guitarist David Rolfe as the only additional musician. “And John and I, with the information that we had, decided on a basic idea of how the song would go and I went ahead and produced it.” “One of the reasons told me he hired us was because he was interested in those big, advertising-type melodic hooks that people were going to sing and whistle,” Siegler says. Stories from the New York Times and Los Angeles Times, respectively, reported that Nintendo had spent $20 million on publicity (four times its usual outlay) and promised $5 million in television advertising to stations carrying the show ahead of its debut.īefore it could infiltrate America though, Pokémon needed a theme song. The franchise, already wildly successful in Japan, was being prepared for an American introduction, starting with the translation and editing of the Pokémon show and its characters into English. In 1997, no one in the West knew what a “Pikachu” was. Despite its notoriety and global success, some of the theme’s key players - including singer Jason Paige, who ended up in litigation over what he considered unfair compensation - have been left behind along the way. The song’s back story, as colorful as it is, is more about icy corporate efficiency than the glowing, motivational tale its lyrics suggest. And the current Pokémon Go craze, despite not including the theme in its marketing or gameplay, boosted the song’s Spotify streams by 362 percent around the world the week after the game’s release (July 6). But, by virtue of it being the original - not to mention that memorable motto in the song’s hook - it’s far and away the most famous. In the vast web of Pokémon - which includes thousands of products licensed to 400 companies in well over 100 countries worldwide, adding up to a global value of some $45 billion, according to data from The Pokémon Company in Japan - the original “Pokémon Theme” is one of dozens of songs related to the franchise.
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